Communications toolkit

Corporate Identity

Research has shown that 93% of communication is nonverbal and that we process visuals 60,000 times faster than text. It is for these reasons that the ‘look and feel’ of WorldFish print and electronic materials is so important for building a positive image of WorldFish in the eyes of its stakeholders. Building such an image is critical to our success in communicating our research and results to our partners, investors and the wider world.
 
Recognizing the importance of brand, over the past few months we’ve been engaged in updating the WorldFish Corporate Identity. We’ve also worked with the AAS Program in developing a brand identity for them. The end product of the revised Corporate Identity is a 44-page manual outlining how the WorldFish brand should be presented in our communication. Also included in the Manual is how the AAS Program and co-branding will be addressed.