Although the live reef food fish trade has become an increasingly "hot" topic in the environmental press in recent months, many of the sources reporting on this practice have tended to focus on issues related to the rampant use of sodium cyanide in the trade, rather than the more pressing matter of the looming potential for overexploitation engendered by this practice. Presented in this article is a brief overview of the live reef food fish trade as it is practiced in eastern Indonesia covering the methods used and economics, geographic extent and numerous deleterious effects of the fishery.