Although women have proved to be competent in adopting new aquaculture technologies, their role is very much restricted and often ignored. One of the major reasons is the location of aquaculture sites and several sociocultural taboos against women who strive to earn for their family’s subsistence in rural areas. There is a gender bias in many aquaculture activities. To ensure that women utilize their full potential in profitable activities like aquaculture, it is necessary to provide capacity building support to rural women, which will eventually lead to their empowerment. In countries like India, the technology provided to women must take into account cultural aspects. One such project - backyard ornamental fish breeding and management - has been found to offer immense scope for improving the livelihood of rural women. This paper gives some practical tips for dissemination of technology in the rural sector, particularly to rural women.