The study has conducted the micro level analysis of hatchery operators, fishseed-rearing farmers and carp farmers with respect to their socio-economic characteristics, infrastructural development, husbandry practices and economics returns, based on the survey and on-farm trial data collected by the research partners in six Asian countries, viz. Bangaldesh, China, India, Indonesia, Thailand and Vietnam. The genetically-improved carp strain is economically viable and socially acceptable. The attractive profits to hatchery operators and nursery and carp farmers have created conducive environment for the dissemination of improved carp strain. Price policy models for improved strains have been developed. The premium price for fingerlings and broodstock with improved strain has been assessed. The high price of genetically-improved nuclear seed and broodstock would build selfsupportive research and extension systems in the country. A business plan for Jayanti rohu has been worked out, as an example for replacement of rohu by Jayanti rohu