The aim of developing the SBCC strategy is to increase the adoption and maintenance of positive behaviors among mothers of young children and small-scale fish farmers. The strategy is developed to be achievable within the F4L Activity period, and in recognition of two major constraints: COVID-19-related restrictions and uncertainties due to an ongoing political crisis. This strategy is intended to be used by WorldFish and WorldFish's F4L Activity implementation partners as a roadmap of the communication activities and platforms that Activity will pursue.