The term ‘Blue Economy’ is increasingly used in various marine sectors and development frameworks. For it to be a truly useful approach, however, we argue that social benefits and equity must be explicitly prioritized alongside environmental and economic concerns. This integration of social dimensions within the Blue Economy is required to ensure that marine economic sectors contribute to achieving sustainable development goals. We review what an equity-focused ‘Blue Economy’ might mean for some established and emergent marine sectors and note existing guidelines that may be used for incorporating these aspects into planning.