Tilapia is the second most popular cultured fish in the Philippines. Increased consumer demand is discussed briefly and an account is given of hatcheries, cage culture in lakes and land based grow-out systems. Future prospects inmarketing are considered briefly; it is believed that the future success of the industry in the Philippines and thedegree of participation by small-scale producers depend to a great extent upon the initiation of measures to improve both the efficiency of culture methods and the performance of cultured stocks.