Since the 1980s, aquaculture production in Egypt has grown rapidly, adding substantially to the supply of affordable fish to domestic markets. As a result, aquaculture markets have become a strategic food sector that contributes to nutrition security and sustains substantial employment opportunities for informal retailers, many of whom are women. However, the informal nature of fish retailing can result in different forms of insecurity relating to insufficient lending arrangements, risk of postharvest losses and poor returns, and threat of harassment or arrest. Research suggests restrictive gender norms and attitudes particularly impact women’s retailing businesses, resulting in smaller enterprises, more limited diversity of species and lower value products being sold compared to men retailers The Empowering Women Fish Retailers (EWFIRE) project will be implemented in Sharkia, Lower Egypt. Through its interventions, the project will test different value chain development strategies for improving women’s economic empowerment (defined as employment generation and improved profitability).