In 2018, WorldFish Egypt launched the Empowering Women Fish Retailers (EWFIRE) Project. Funded by the European Commission (EuropeAid), the project supports vulnerable women retailers and processors to develop their businesses in five urban areas across the Sharkia governorate, lower Egypt (Zagazig, Faous, Belbeis, Al-Hussainya and Abu-Kebeer). The objective is to empower existing and new fish retailers by providing training in product development, increasing their market visibility and supporting community-based market development initiatives in Sharkia. The project will test different value chain development strategies to achieve these outcomes.This factsheet lists out its goal, project component and expected outcome by 2020.