This paper discusses fish consumption and preference patterns for fish species by income groups, and by urban/rural divide in Bangladesh, China, India, Indonesia, the Philippines, Thailand, and Vietnam. The analysis is based on primary data collected by the WorldFish Center and its partner institutes by means of a survey of 5,931 households in the selected countries. The FAO database and other published materials were also used to analyze trends in fish consumption. Freshwater fish species constitute a major share in total per capita fish consumption in most of these countries. Pelagic and demersal marine fish are the main contributor to per capita total fish consumption in the countries with longer coastal boundaries (such as Indonesia, the Philippines and Thailand), and in the coastal regions within each country. Results suggest that fish contributes between 15% and 53% of the total animal protein intake in these countries. Fish consumption varies widely with economic position of the households, in terms of both per capita consumption and type of fish species. Per capita fish consumption increases with increase in income. The share of fish protein in total animal protein expenditure is higher for lower income groups, demonstrating their dependence on fish as a source of animal protein. Poor people consume mostly low-price fish and rich people spend a significant portion of their fish budget on expensive fish. Per capita fish consumption is substantially higher in rural areas than in urban areas.