This study examined the sea cucumber industry in the Philippines through the value chain lens. The intent was to identify effective pathways for the successful introduction of sandfish culture as livelihood support for coastal communities. Value chain analysis is a high-resolution analytical tool that enables industry examination at a detailed level. Previous industry assessments have provided a general picture of the sea cucumber industry in the country. The present study builds on the earlier work and supplies additional details for a better understanding of the industry’s status and problems, especially their implications for the Australian Center for International Agricultural Research (ACIAR) funded sandfish project “Culture of sandfish (Holothuria scabra) in Asia- Pacific” (FIS/2003/059).