Consumption Patterns, Market and Value Chain Analysis of Fish in Gauteng Province, South Africa
The study focused on understanding the preferences of fish, the factors affecting preferences and willingness to pay. Interviews were conducted in four areas of Diepsloot, Johannesburg, Randburg and Yeoville. A total of 128 respondents, comprising of 11 nationalities, were interviewed over a period of three days. Data was collected on purchasing behavior, consumption behavior and willingness to pay.